"HINO OPENS IN PARANAQUE
For the past 3 years, there were only 2 Hino full time 3S dealership found in Metro Manila. First and foremost is Motormall NCR in Pasig; which mainly caters to the truck and bus market of eastern side of Metro Manila. Second is Hino Balintawak, owned and operated by Toyota Balintawak group. Hino Balintawak caters mainly to the prospective truck and bus buyers in Northern part of Metro Manila. The aforementioned Hino showrooms were considered to be far from the central, western and more so the southern portion of Metro Manila. The absence of Hino Dealership in southern Metro Manila gives Pilipinas Hino, Inc. at a losing end against stiff competition of the truck and bus market in the following areas covering mainly the cities of Pasay, Paranaque, Taguig, Muntinlupa, Las Pinas, and also some part of Manila and Makati.
Finding a capable and able business partner for Hino Manila-South (later on became Hino Paranaque) is not an easy task. It took long and tedious process to find someone we are looking for, someone who fit in and become PHI’s newest business partner. Eventually, to cut the story short; here comes the Group of Kilton Motors and Kali Marketing. Both companies were owned by the Tan family of Manila. Kilton’s core businesses is on generator sets, forklift and golf carts, while Kali’s business interest is on second hand trucks from Japan, both businesses are well respected in their own fields for a couple of decades now and still counting. In tandem with Kilton and Kali is GIFU HINO of Japan. Back in Japan, GIFU HINO have owned and operated more or less 60 HINO dealerships in the land of the rising sun for the past couple of decades. GIFU HINO in Japan is always considered annually to be instrumental why HINO MOTORS LTD. maintained its pole position in the domestic market for the past couple of years.
Bringing with them the winning attitudes in their both businesses; they formed a partnership to form a new winning company; the GS SUBIC AUTO, INC., the owner of Hino Paranaque. Prior to the signing of the new Dealership agreement for Hino Paranaque was a series of meetings and discussions regarding strategic planning, focusing on how to position the new Hino Paranaque dealership and on how to capture a bigger share of the prospective truck and bus buyers in their area of responsibility.
April 13, 2012 is a historic date for both Pilipinas Hino, Inc. (PHI) and SUBIC GS AUTO, Inc.; for this was the date of the signing of the Dealership Agreement for Hino Paranaque. Three months after the signing, an imposing structure has also risen along Sucat Road in Paranque, the new showroom of Hino Paranaque. Showroom’s grand opening was held July 12 of this year, which was attended by prominent personalities from the local government, banks and lending companies, VIP’s from HINO MOTORS LTD of Japan, VIP’s of MARUBENI JAPAN and Philippines, including the VIP’s from Pilipinas Hino, Inc. themselves, VIP’s from GIFU HINO of Japan and of course the VIP’s from Kilton Motors and Kali Marketing group.
Grand opening was so successful; for the new Hino dealership sold already 4 trucks.
In behalf of Pilipinas Hino family, we would like to congratulate again Hino Paranaque on their Grand opening day and WELCOME! Good luck and happy selling.
"HINO OPENS IN NAGA CITY"
Naga City's automotove industry has just gotten bigger as Hino Motors, Ltd. - global manufacturere of trucks and buses opens in the Maogmang Lugar.
HINO CARES will now be a resounding assurance for the Bicolanos as it becomes more accessible to the market as LASS AUTOMOTIVE CORPORATION (LAC) signs a MOA with Pilipinas Hino, Inc. (Philippine Distributor), as the sole Hino authorized dealer covering the six (6) provinces of Bicolandia - Camarines Sur, Camarines Norte, Albay, Masbate, Catanduanes and Sorsogon, extending to the Nothern Eastern and Western Samar and Sothern Quezon.
The partnership between LAC and HINO is positively anticipated to be a huge contribution to Bicolandia's business industry, given the successes of both companies in terms of quality of products, customer service and complete after-sales support. HINO, a Japan-based manufacturer of diesel trucks and buses and a subsidiary of Toyota Motors Corporation is internationally known and commended for its durability, fuel efficiency and technology. Pilipinas Hino was established in 1975 and now maintains a manufacturing plant complete with state-of-the-art facility in Canlubang Industrial Estate, Laguna.
LAC, is known for its longstanding history in Bicol's automotive industry. With Hino, LAC expands to offering mini, medium to big passenger buses, light, medium to heavy duty trucks which includes passenger vans, closed vans, dropside, dumptruck, firetruck, garbage trucks, mobile clinics, etc. This specially caters to the needs of LGUs, trucking service providers, hospitals, schools, SMEs, bus operators, travel and transport companies, hotels, logistics and utility service providers. The sales program will be supported by a comprehensive after-sales support with highly-trained mechanics and genuine parts and accessories. Hino Naga will be managed by officers and personnel with exquisite background in auto sales and service, headed by Mr. Leo Andre S. Soriano (Chairman and President), Abegail Sy-Soriano (Admin and Operations Manager), Engr. Edwin G. Escalderon, Jr. (Parts and Service Manager), Mr. Alvin C. Yong (Sales Manager) and Marivin M. Binamira (Finance and Accounting Manager.)
Mr. Leo Andre S. Soriano (Chairman and President - Hino Naga)
Mr.Vicente T. Mills (President - Pilipinas Hino Inc.)
Signing of MOA (from left: Mr. Vicente T. Mills President of PHI, Mr. Leo Andre G. Soriano President and Chairman of Hino Naga, Mr. Augusto S. Salcedo VP-Marketing of PHI)
Handshake, Mr. Mills and Mr. Soriano